Part II

Functional Management

Question 13. What is meant by 'promotion mix'? (2 marks)

Question 14. What are the objectives of sales promotion? (3 marks)

Question 15. Explain briefly the steps involved in the process of financial planning. (3 marks)

Question 16. State in brief the role of personnel manager. (3 marks)

Question 17. Give any three points of difference between recruitment and selection. (3 marks)

Question 18. Explain any three effects of under-capitalisation on shareholders. (3 marks)

Question 19. A newly appointed personnel manager does not feel the necessity of maintaining the personal records of the workers as he is of the opinion that maintaining personal records is merely a wastage of time. Do you agree with him? Give reasons in support of your answer. (4 marks)

Question 20. State any five situations in which piece-wage system may be suitable. (5 marks)

Question 21. Explain in brief the following rights of consumers: (5 marks)

(i) The right to safety, and

(ii) the right to seek redressal of grievances.

Question 22. Explain briefly the nature of capital budgeting. (5 marks)

Question 23. What is financial planning? Explain, in brief, the role of financial planning in the management of finance. (6 marks)

OR

What are the principal sources of long-term finance for a business enterprise? Explain.

Question 24. Explain briefly the various media of advertising. (8 marks)

OR

Define 'sales promotion' and explain briefly its objectives.